BIOLUME PACK
CONCEPT PACK FOR SYDNEY MARATHON
The Sydney Marathon highlights one of the world's most scenic coastal cities. Following its recent elevation to the prestigious Abbott World Marathon Majors series, brands are now strategizing how to effectively engage with this premier global event. This collection merges the organic brilliance of marine life—from shifting scales to bioluminescent textures—with high-tech functionality. By incorporating multi-shift optical finishes, iridescent accents, and ultra-shine haptic details, the Biolume pack mirrors the natural radiance found in the underwater ecosystem, offering athletes a vibrant and transformative aesthetic for the Sydney Marathon.
Models included this pack:
- Alphafly 3
- Vaporfly 4
- Vomero 18
Material Selection:
Iridescent Overlays: Incorporate multi-shift, iridescent finishes on the overlays to create a cohesive visual bridge between the midsole and the upper.
Refined Aglets: Apply metallic accents to the existing laces, ensuring performance integrity while adding a premium touch.
Metallic Balancing: Integrate metallic finishes throughout to ground and balance the high-intensity iridescent elements.
Organic Detailing: Utilize a dotted, ultra-shine haptic texture to mimic the natural aesthetic of coral.
MOOD BOARD
COLOR PALETTE
MIDSOLE TREATMENTS
